Storytelling
How to use stories to make what you want to say more impactful and more persuasive
Storytelling predates Powerpoint by 100,000 years – it’s how our brains are hardwired to receive, retain and pass on information. And, although a lot is said about the power of stories to persuade, it’s often seen as the preserve of the creative industries – an artform for writers and directors.
In this course we explore simple, practical ways to weave stories into your work and the confidence to use them in a range of situations. Think re-ordered and enriched presentations and emails, NOT film scripts and novels.
Core Elements
The brain science behind storytelling (and why you are 22 times more likely to
remember a fact embedded in a story than the fact on its own).
What makes up a great story (learning from both scientists and artists how to combine narrative arc, character and conflict).
Practice how to create persuasive stories in everyday interactions, authentic to you.
Course Format
2 hours
Virtual (over Teams, Meet or Zoom)
Group size of up to 12 (or larger groups
with less individual interaction)
Case study tailored to your organization
Facilitator Ed Christie
Who is it for?
Anyone who wants to build on their existing storytelling craft.
Ideal for people who need to communicate complex or technical subject matter.