Ed is the director and owner of Edit Innovation and is an innovation specialist – with personal and practical experience of all aspects of customer insight, new product development and innovation strategy, culture and capability building.
After graduating with a degree in Zoology and Psychology, Ed started his career in Consumer Goods, working for Nestle in their UK and Italian confectionery businesses and then at Kellogg’s where he held a variety of commercial roles including European Innovation Director and General Manager Ireland.
Ed then became a partner at the consultancy ?What If! Innovation, leading their Manchester practice.
During 11 years at ?What If! Ed led projects as diverse as:
A differentiating proposition for a health & beauty retailer in the UK and an Islamic bank in Indonesia
A positioning for a diabetes drug and a vehicle leasing company
Cost savings ideas for a soup factory and a crown court.
A global communication campaign for a fizzy drink and a petrol retailer
An innovation pipeline for a TV production company and a dairy
Ed also led ?What If!’s Capability practice, where he developed and delivered a range of innovation training programmes including Abbvie ‘No Limits’ and the Google ‘Magic Academy’ – a problem solving approach which is now the most demanded training programme in the Google world.
Associate network
At Edit Innovation Ed works as both a freelance consultant / trainer and in association with a network of ex colleagues and friends to take on briefs a small as a 1 hour conference speech and as big as a global training programme
Interested in working with Ed?
We believe in the value that we offer the clients we work with. Ed has delivered cutting edge training to clients all across the globe. If you would like to contact the team here and talk about how Ed's innovative thinking can be brought into your business, then click on the button below and let's connect.